BusinessBookReview

Business Book Review – How Internet Slang Spreads and Why Some Ideas Stick

Adam Aleksic’s Algospeak tracks how social media reshapes language—emojis, euphemisms, and internet slang—through a linguist’s eye. Dan and Chip Heath’s Made to Stick offers the SUCCES framework (Simple, Unexpected, Concrete, Credible, Emotional, Stories) for building messages people actually remember, still holding up nearly two decades on.

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Business Book Review – The Hacker’s Guide to Human Weakness

Kevin Mitnick’s The Art of Deception, published shortly before his death, catalogs social-engineering tactics—phishing, pretexting, dumpster diving—and argues people, not code, are security’s weakest link. Paired with Elif Shafak’s YouTube series “Say Your Word,” which unpacks loaded words like “shame” and “woke” for nuance-starved communicators.

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