What is your content doing for you right now? And what would you like it to do?

Your experts may be creating articles, webinars, events, videos, courses, and social media content. If you’re wondering whether all of that effort is building toward something, maybe it’s time for me to step in.

How we can work together

We might start with a focused project, and let me — and you — learn how your organization works. We’ll see if we’re a good fit. From there, we can go long-term or stay project-based.

My Services

Content strategy
Content audit
(Online) event programs
Italian market content

Content strategy

Your organization is producing content and you want it to help you reach your goals.

What I do

• I use engagement data, surveys, and audience feedback to shape editorial direction.
• I identify emerging trends, audience interests, and knowledge gaps to determine what to create or stop creating and where to invest next.

Every piece has a purpose: your team will know what to prioritize, what to decline, and how to measure success.

See how I did this for Wordbee, TAUS, and GALA.

What you get

• An editorial calendar organized around strategic content pillars
• A structured content hub or resource library with a custom taxonomy
• Editorial guidelines
• Success metrics and reporting framework
• Sample content repurposing opportunities

Content audit

Organizations often face two problems at the same time. People can’t find what already exists, and some of what they do find is no longer accurate. And an outdated statistic or unsupported claim can damage your credibility with expert audiences.

What I do

• I evaluate your content portfolio, including articles, webinars, recordings, courses, and resource libraries, using engagement metrics, attendance data, and usage patterns rather than assumptions.
• Working with your subject-matter experts, I determine what’s still valuable, what’s outdated, and what’s missing.

Afterward, your best content becomes easier to find for both readers and AI-powered search tools. You’ll know exactly what to keep, update, consolidate, or retire.

See how I reorganized GALA’s resource center around engagement data.

What you get

• Content inventory
• Audit findings report
• Prioritized recommendations
• Sample content improvements

(Online) event programs

Webinars, LinkedIn Live sessions, and virtual events are powerful thought-leadership tools. Run in isolation, they lose most of that power. Their real value comes from running them as a program.

What I do

I manage the full lifecycle:

• topic development
• speaker recruitment and coaching
• scheduling and event logistics
• moderation support
• post-event follow-up.

The result is a repeatable, sustainable program rather than a cycle of last-minute planning.

See how I run GALA’s webinar series and annual conference program.

What you get

• Topic and speaker roadmap
• Pre-event workflow
• Post-event workflow
• Content repurposing recommendations

Italian market content

Many international companies now publish in Italian through translation vendors or machine translation, with no one on the team who reads Italian. The content is correct, but it doesn’t sound like your brand. Your customers notice, even when you don’t.

What I do

• I review your Italian website, product pages, campaigns, and help content the way an Italian customer reads them.
• I build and validate your Italian terminology: product names, features, and key industry terms, checked against how your customers and market actually use them.
• I research how Italians search for what you sell, instead of translating your English keywords.
• I can stay on as your Italian editor and cultural reviewer, so new content stays consistent.

Your Italian content sounds like it was written for Italy, and your vendors know exactly what you expect.

See how I’ve helped Ring sound Italian since 2019.

What you get

• A review of your Italian content with prioritized fixes
• An Italian voice and style guide for language service vendors
• A validated Italian termbase
• Italian keyphrases and topic recommendations
• Sample rewrites of your most important pages
• Optional: ongoing editorial and cultural review

Working across languages and markets

I’ve lived and worked across three countries. Most of my career has followed international audiences, and if your content, products, or community span languages and regions, that’s the environment I work in every day.

Let’s talk.

If any of this sounds like something you’ve wanted to build but never had the time or resources to tackle, I’d love to hear about it.