Content strategy, across languages and markets

Business Book Review – Should We Build It? A Podcast and a Culture Map for Global Teams

Caterina Fake’s podcast “Should This Exist?” interrogates inventions—psychedelic therapy, cloud brightening, bionic kidneys—without judgment. Erin Meyer’s The Culture Map maps workplace norms (feedback, hierarchy, punctuality) across cultures, though its anecdotal method and repetitive structure draw some pushback.

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