My name is Isabella Massardo. I help organizations transform their expertise into the specific things that create lasting value: courses, resource libraries, editorial programs. I work with them to find their audience, sharpen their message, and keep that audience engaged.
I have worked in the language services industry since 1991. From there, I went on to work as a localizer, terminologist, web writer, and trainer in Italy and the Netherlands.
Since 2014, I have helped international organizations develop their content strategies.
What I can do for you
What happens to your content when nobody owns it?
Who decides what a professional community actually needs or wants to read, listen to, watch?
I help organizations answer these questions.
You’re a small or medium-sized organization that is expanding internationally. You may be an association, a B2B company, an e-commerce business, or a language technology provider. Your experts are producing valuable knowledge. Yet, you lack a content strategy to organize, disseminate, and measure the effectiveness of that knowledge.
Hand me a disorganized content library, and I’ll find the themes and structures that hold it together.
Give me a collection of unrelated webinars, and I’ll transform them into a program that shares knowledge and builds continuity for your audience.
Technical material that’s never been adapted for a broader audience? I can turn it into social media and snackable content, ready for publication.
I’m equally comfortable auditing schema markup, analyzing engagement data, coaching a (first-time) speaker, or building a content strategy from scratch.
Why work with me
I have over 10 years of experience designing content-driven programs: international conferences, professional development courses, online events. Online knowledge centers, too. The throughline: subject-matter expertise, turned into something people actually use.
I hold a Master of Arts in Foreign Languages and am an ECQA-certified Terminology Manager, plus certifications in content strategy, data visualization, and Google Analytics.
I work across languages and markets.
I’ve lived and worked in three different countries (Italy, Russia, and the Netherlands). I have spent most of my career working with international audiences. If your content, products, or community span languages and regions, I can help you reach those audiences.